We sent you a card because
we need your thoughts.
And we appreciate you.

More Americans listen to AM/FM radio than any other form of audio. More than podcasts, streaming music, and satellite radio combined. In an era of infinite content options, people keep coming back to their radio, and with very good reason.

When power goes out, cell towers get damaged, or networks jam under load, AM and FM stations keep broadcasting on battery-powered radios, car radios, and hand-crank receivers that need nothing from the grid.

The National Public Warning System reaches more than 90% of the U.S. population through broadcast radio stations, equipped to keep transmitting when everything else goes dark. During Hurricane Helene in 2024, radio newsrooms became front-line resources for communities that had lost power, water, cell service, and internet simultaneously.

Streaming doesn't work without a tower. Satellite doesn't work in a basement. Radio works everywhere.

A playlist service doesn't know your mayor's name, your high school team's record, which road washed out, or what the shelter-in-place zone is for your neighborhood. Local radio does, because the people making it live there too.

For seven consecutive years, research shows that local personalities are the number one driver of broadcast radio listening, not music, not format, not signal strength. Connection. That's what local radio is.

Every kind of listener, every kind of non-listener, every opinion about what radio is doing right and what it could do better. Survey research only works when it reflects real people, not just the enthusiastic ones. No trick, no sales pitch waiting at the end.

If you listen to local radio every day, we want to hear from you. If you barely listen at all, we especially want to hear from you. Even if radio isn't part of your life right now, your honest answers help local stations understand who they're reaching and who they're missing.

A conversation between your community and the stations that serve it. We hope you'll be part of this conversation that shapes local radio for the better.

We'll invite you back. What you tell us this time and every time after is part of something that genuinely matters.